Paul Wulff Fired: A Look Back At His Tenure And Legacy
Just about four years ago, on the Monday following the Washington State Cougars' thrilling Apple Cup win in Seattle on Brandon Gibson's last-minute catch, I received a text message from a friend in the athletic department telling me head coach Bill Doba was out. I remember the day, the press conference, the standing ovation and the tears in the room from players and staffers as Doba said goodbye. That Monday was my introduction to the other side of the business.
Over the course of Doba's tenure at the helm, I interacted with him a few times, mostly during fundraisers for cancer and a few other events. I knew his story and the story of his wife Judy, who passed away after a lengthy battle with cancer about 18 months before Doba resigned or retired, or whatever you want to call it. It's why I always bristled when blame was piled on Doba for the state of the program.
I bring up Doba because he was my introduction to the human side of coaching. I remember the moment I learned he was done as the Washington State head coach well, not just because I watched it all unfold on that Monday, but because it made me realize head coaches are more than just faces on the sideline. Doba was the grandpa of the athletic department and at his farewell press conference I realized he had more of an impact than what we saw on Saturday.
It's fitting that a story about Paul Wulff being fired as head coach of the Washington State Cougars begins with Bill Doba. In many ways, the two were connected: Wulff talked of cleaning up the program, rebuilding its core and inheriting a lack of talent. The perceived excuses wore thin and many resented Wulff for what seemed like a woe is me attitude. The vitriol and anger always surprised me, but then again poor results always bring out the worst.
Over the last two years, I've gotten to know Wulff, his staff and many others that work in a supporting role but are rarely seen. So as I was driving home from CenturyLink Field on Saturday night, reading Bud Withers' report about Wulff's demise, I was sad. I've wanted so desperately to see Wulff succeed and carry out his plan, and the realization that it was all over stung.
Every week, I'd see Wulff's wife and kids pile into the interview room, waiting in the back patiently as he faced the media. Every week, his eyes would light up as he greeted his wife and hugged his kids. Even after the Apple Cup, in what was Wulff's last stand, the routine was the same. A large swarm of reporters piled into a small hallway and just behind the crush of people, Wulff's family waited.
As I realized this was the end, I thought of the families and people affected by a coaching change. It's not just Wulff heading out the door: behind him stood many assistants and a large support staff that was instrumental behind the scenes. They all face an uncertain future now.
I thought of Wulff himself, and the story we know all too well. To say his path to coaching at his alma mater, his dream job, was a rocky one would be grossly understating it. He worked his way up the coaching ladder and eventually fulfilled the dream of coaching at Washington State, but there was no storybook ending.
In the end, the 9-40 record will stand out, perhaps as the lasting memory of the Wulff tenure. The blowout losses, the ineffectiveness, the struggles will all linger.
I'll remember Paul Wulff for the job he did as the cleaner, for the work he put in off the field and, hopefully, for the foundation he laid. Whoever follows Wulff should have talent on the field and the recipe for winning football, both in the immediate and in the future. The program is so close to climbing over the hump, and it wouldn't surprise me to see the team take a big leap in the standings next season.
Despite a few slip-ups, which happen everywhere, the off-field issues have almost completely disappeared. It's a program you, the Washington State fan, can be proud of. Trying to explain away why an athlete was arrested for assault or what have you is never fun, and it seems those days are behind us.
I've been amazed at the attitude of those in the program over the last two years. Despite the losing and the struggles, the players and coaches have been accessible, candid and generally fun to talk to. There's no anger, yelling or insults, just kids with character grinding away, convinced it will all get better and the program will soar. The players on this team, from the seniors on down, are a direct reflection of their coach and the values he's instill within them.
Paul Wulff's legacy may be the losses and the abysmal record or the word "improvement," which often made an appearance in his interviews. But it should be a living legacy: the kids in the program now, from Jeff Tuel and Marquess Wilson to the graduating seniors who fought so hard and persevered.
I spent thousands of words writing about Wulff's plan, the foundation he built and his vision for the program earlier this season, and this is the end. His grade works out to an incomplete, but I have little doubt the work he put in to build the program his way will pay big dividends down the line. Hopefully, someday, that will be his legacy.
The series on Paul Wulff's rebuilding process comes in four parts. The first part, on Paul Wullf cleaning house, can be found here, the second part, on the foundation of the program, can be found here and the third piece, on a turning point, can be found here and a look at the process can be found here.
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Thank you, Paul Wulff!
Best wishes on whatever the future holds for you. You have indeed laid a strong foundation, and the success that will surely follow will have begun with you, whether anyone will ever acknowledge that or not.
Aim High - GO COUGS
I think him getting fired now may actually help his legacy
First off, let me say I’m not even sure a new coach can win a lot of games next year.
That said, there’s a decent chance the new coach gets us to a bowl game. Wulff will get some credit for laying the foundation, even though — in my opinion, based on what I’ve seen — he wouldn’t have actually been able to get the program over the hump. Still, some will want to claim he would have, and that’s fine … it will the the fodder for another, much more pleasant, debate.
Contrast that with keeping him around for another year in which, due to a few out of the thousand available excuses, we finish 4-8 or 5-7 again. At that point, it will be more clear that Wulff simply wasn’t going to win in the Pac-12.
i was thinking about this too
if the next coach takes these players to 8 wins or so next year, he will probably get an interview with a few smaller schools that would like to gut their program in a similar way.
Paul Wulff is
The Cleaner
Attractive, Intelligent, Smart A**
by Neil Vincent Roberts on Nov 29, 2011 12:04 PM PST up reply actions
Its 30 minutes away. He'll be there in 10.

I miss *REAL* Four Loko
by B-Lot tailgater on Nov 29, 2011 12:08 PM PST up reply actions 4 recs
For his sake,
I hope he’s not typecast as the “demolition, remodel” coach. That’s gotta be hard on the liver. That said, i could see him at a San Jose State, Idaho, Utah State type of school and being relatively successful at those places.
#CougHarmonyOnTwitter #teamnopants
by TiltingRight on Nov 29, 2011 12:12 PM PST up reply actions
Definitely
He will land on his feet
Attractive, Intelligent, Smart A**
by Neil Vincent Roberts on Nov 29, 2011 12:15 PM PST up reply actions
Yeah I think we will end up in the WAC or Mountain West.
Worse case scenario he’s back in The Big Sky in a year. A team like Northern Colorado who has struggled since coming into The Big Sky. No Doubt he could have a team like that fighting for Big Sky Championships in a few years.
Sometimes I act irrationally.
Well, I think they will be lucky to have him.
Please do not ask me for jokes
by well you win some and lose others on Nov 29, 2011 12:22 PM PST up reply actions
Games next year
Non-conference should be at home against EWU and on the road against UNLV & BYU. I would think we’ll beat EWU & UNLV, while BYU could go either way though there’s a good chance we’ll be the underdog.
Conference home games should be Colorado, UCLA, Cal, Washington, and Oregon – although Oregon is in Seattle and I doubt it’ll feel like that much of a home field advantage. Road games should be Utah, Stanford, Oregon State, and ASU. Obviously a lot can change between now and then, but I would guess as of right now Colorado may be the only game we are a favorite in.
Side note – I wonder how many BCS schools play more road non-conference games than home games, especially when the home game is an FCS opponent that doesn’t ask for a home-&-home deal.
I have nothing to back it up.
But I read somewhere Jake Heaps might be transferring.
Sometimes I act irrationally.
Dang it, I thought it was only Kyle that fell into the sarchasm
Streamin' and Threadin' and Shellin | @shellin1
You and Kyle are in an exclusive club!
Attractive, Intelligent, Smart A**
by Neil Vincent Roberts on Nov 29, 2011 12:30 PM PST up reply actions
Probably, he got benched earlier in the season
And the guy that replaced him (Riley Nelson) has been playing pretty well.
Streamin' and Threadin' and Shellin | @shellin1
Don't follow them
But they are 8-3 with a win on the road against Oregon State.
You think there’s no chance we’’ll be an underdog in that game?
Sorry if I missed the joke.
http://www.kxly.com/localvideo/index.html?v=28160r
Sometimes I act irrationally.
Will this work
http://www.sltrib.com/sltrib/sports/52752101-77/heaps-byu-nelson-quarterback.html.csp
Please do not ask me for jokes
by well you win some and lose others on Nov 29, 2011 12:28 PM PST up reply actions
I read some posts about how people seemed to be jumping out of the BYU ship.
Please do not ask me for jokes
by well you win some and lose others on Nov 29, 2011 12:37 PM PST up reply actions
Yeah that's close enough to the article I found
I don’t know what my problem is.
Sometimes I act irrationally.
BYU has played the 95th toughest schedule in the country
we’d be 8-3, too
Just curious why we have no business losing to a team
That won at Oregon State, a team that beat us at home 44-21
We're 9-40 the last four years
Hard for me to say we have no business losing to anybody right now
by BoboHunter on Nov 29, 2011 12:31 PM PST up reply actions 2 recs
This I sadly have to agree with
Attractive, Intelligent, Smart A**
by Neil Vincent Roberts on Nov 29, 2011 12:32 PM PST up reply actions
fair enough
we have no business losing to BYU next year if we think we’re going to be any good.
They were 8-3 and didn't beat anybody of note
I guarantee we would have been 8-3 with that schedule.
ISU (obviously), Idaho, New Mexico St.,San Jose St, UCF, Ole Miss, Utah St.
They also lost to Utah 54-10
I'm hoping to beat them too
Just not thinking we can chalk that one up in the win column yet
This depends on the next coach.
Please do not ask me for jokes
by well you win some and lose others on Nov 29, 2011 12:23 PM PST up reply actions
he should get ALL the credit for laying the foundation
It will be his team.
As for next season’s record – it seems rational that the guy who recruited all of those players would get the majority of the credit (or blame) for that as well… unless the new coach brings in a bunch of JCs or awesome freshman that contribute immediately.
If the team goes 3-9 next year, you don’t think some people will be claiming that the talent brought in by Wulff wasn’t D1 talent? It will go both ways and the frustrating thing is nobody will truly know what would have happened.
According to Mark’s poll the other day – 50% of posters wanted Wulff retained, so I think it should be expected to hear this debate quite a bit for the next couple years.
"I used to play sports. Then I realized you can buy trophies. Now I'm good at everything." - Demetri Martin.
by LeaveItToWeaver on Nov 30, 2011 9:15 AM PST up reply actions
I really kind of hate that a Coug was used as the sacrificial lamb for this rebuilding process...
…and in another sense I am glad it was a Coug to come in and set this football program on a radically different direction. Someone that cared deeply about this institution, and not just the wins that he could point to, but about the long term health and respectability of the program.
At this point I hope that Moos has the foresight to bring in a coach who will honor that legacy and continue that culture built by Wulff. I would rather endure four more season of 4 or less wins than have a national championship team built on recruiting violations, low character people, and a win-at-all-costs mentality.
Sacrificial lamb implies that we knew Wulff would get canned for too many losses after four years.
I don’t think that’s a fair implication.
I disagree that the phrase carries that implication...
I did intend the implication that outcome (in losses) was nearly inevitable no matter how good of a coach Wulff was. I doubt any coach would have had a winning team before this year. I think if we had the best coach in the country we would have at most 6 or 7 wins this year.
Well, I think not recruiting O-linemen early really hurt
They take the longest to build up, can easily hide deficiencies at positions such as QB and keep injuries off of our QBs.
I think if he put more emphasis on linemen early, who take 2-3 years to get acclimated to Pac-12 play, it’d be possible to have 6 or 7 wins this year. Additionally, we had THREE QB injuries this year. How many people argue that we’d have 6-7 wins with Tuel? I’d like to argue that we’d have Tuel if Wulff recruited more O-linemen.
by Something Snazzy on Nov 29, 2011 12:24 PM PST up reply actions
That's a reach.
His collarbone injury happened initially on a scramble out of bounds. That can happen with a great O-line. Now the second vicious hit vs. OSU is another story.
I hope you're ready
for that legacy to be continued as the Pullman Pirates … or er Mike Leach’s side show.
Great summary Brian.
In my opinion, so many cougar alumni and fans wanted Wulff to succeed that this decision, while making logical sense, is still a tough pill to swollow. Even though most of us know he will be fine and land on his feet, there is still that small voice in the back of my mind that sees a bit of injustice in him not getting to see his product “turn the corner” in terms of making it to a bowl game with players he brought into the program. At this point, the only thing that seems appropriate to say is thanks for time and effort he has put back into the football program to bring it back to a level of respect we as fans can be proud of. When the team does turn that corner, I hope we will all be willing to provide a share of that praise to Wulff.
by t-line_coug on Nov 29, 2011 11:56 AM PST reply actions 4 recs
Wulff
Even as a Husky fan, I am sorry to see Wulff fired. He was making good progress and would have provided good competition, and soon. Plus he kept the kids off the police blotter.
He got fired for money — the need to raise money for the renovation of your stadium. How sad is that. One thing he could have done that would have made a difference — show some enthusiasm on the sideline. Like Sark and Carroll. Being a stoneface doesn’t encourage the kids. Look what Willingham and Gilbertson did to us.
The difference between Willingham and Wulff
is Wulff’s players did not quit on him
Attractive, Intelligent, Smart A**
by Neil Vincent Roberts on Nov 29, 2011 12:20 PM PST up reply actions 1 recs
Money is not the problem.
It comes down to Moos, Floyd, and possibly Wulff’s decision.
Please do not ask me for jokes
by well you win some and lose others on Nov 29, 2011 12:31 PM PST up reply actions
What made you think of that?
Please do not ask me for jokes
by well you win some and lose others on Nov 29, 2011 12:34 PM PST up reply actions
Fired for money
He got fired for money — the need to raise money for the renovation of your stadium. How sad is that.
You don’t know that. I understand why you’d say it, but you don’t know it. That may have been a component, perhaps even a significant one, but I think other factors (that have been discussed ad nauseum) predominated.
by Fractal on Nov 29, 2011 12:32 PM PST up reply actions 1 recs
name a coach that wasn't fired for money.
and for the last time. there is no comparison between Wulff and Mr Comportment. No matter how many times a husky says it.
At this point any time you post, and it’s NOT a picture of black pants, I get confused. - Kyle Rancourt
by woolybugger on Nov 29, 2011 12:35 PM PST up reply actions 2 recs
Mr Comportment had a better situation and turned against the team.
Wulff did not have those comforts when starting, but he believed in the team he had. Apples to Oranges
Please do not ask me for jokes
by well you win some and lose others on Nov 29, 2011 12:42 PM PST up reply actions
Really? Stoneface?
I have seen him pissed yelling at the officials and ripping his hat off, amongst other things. And then there is this.

My feelings captured very well in this sentence...
“I’ve wanted so desperately to see Wulff succeed and carry out his plan, and the realization that it was all over stung.”
What bothered me is how personal “fans” got toward him. It was hate…which, to me, is very disappointing to see. This is a business. No need to hate the coach. I think he did the best he could do…and it just wasn’t good enough for his leadership and many fans.
Best wishes to him and the entire staff. We just kicked one of own out the door.
by westsidecougar1 on Nov 29, 2011 12:20 PM PST reply actions 4 recs
Agreed
I understand why some folks wanted him gone. I didn’t understand the hatred of some. We like to think our fans are a cut above the rest. In this regard we are not.
by SigmaNu83 on Nov 29, 2011 12:27 PM PST up reply actions 1 recs
I think every fanbase has their crazies
I’d actually argue that our fanbase seems to have a disproportionate share of rational, understanding people. It might just be the people I surround myself with, but given the traffic this site does, and given the conversations we’ve had in our comments over the past 48 hours, I think we actually have handled ourselves very well — a few insensitive lunatics notwithstanding.
by Jeff Nusser on Nov 29, 2011 12:50 PM PST up reply actions
This is only one forum
And most of the time you mods encourage intelligent discourse. The discussions on this board regarding Wulff have been pretty tame. The same is not true everywhere. One doesn’t have to look too hard on other forums to find insensitive lunatics.
Sure.
I just know how many people have visited our site over the past few days, and I have to assume most have because they are rational, thinking people. Of course, I’m completely open to the idea that I’m an idiot and completely misreading the situation.
Well, since you brought it up....
I miss *REAL* Four Loko
by B-Lot tailgater on Nov 29, 2011 1:52 PM PST up reply actions
I can't say we are better or worse than any other fan base...
I just really like seeing people like Paul Wulff succeed in achieving their goals.
He didn’t…and that leaves me with an empty feeling.
He’ll be fine…but it just feels unfinished to me.
Hoping we get a coach everyone will go “wow!” over (sort of like how I felt when D. Bennett was hired).
by westsidecougar1 on Nov 29, 2011 2:35 PM PST up reply actions
yup
At this point any time you post, and it’s NOT a picture of black pants, I get confused. - Kyle Rancourt
by woolybugger on Nov 29, 2011 12:36 PM PST up reply actions
As I said elsewhere
This is a sad day for the Cougar family, while possibly being a positive day for Cougar sports.
I am not sad to see Wulff, architect of 69-0, a 9-40 record, and many frustrating things about the last four years of Saturday afternoon.
But I am sad to see the man that guided the program into the weightroom, into the classroom, out of the police blotter and into a place where these guys legitimately care about each other go.
It’s a strange job, as the 9-40 record shows that 49 days out of his 4 years on the job he wasn’t good enough. But I think there is plenty of evidence that on the other 1400+ days he was more than up for the task.
by 02Coug on Nov 29, 2011 12:21 PM PST reply actions 2 recs
Wulff did the dirty work
and for that I’m thankful. Really too bad he couldn’t see the fruits of his labor come to bear. He will always be a true Coug and I wish him the best of luck.
by MookieCoug03 on Nov 29, 2011 12:33 PM PST via iPhone app reply actions 1 recs
Sad day in Cougar sports
I will say I was not at all happy when Wulff was hired and wanted him fired after each of the first two seasons. However, over the last 2 years I have seen how much the program and players improved, despite not always seeing it in the standings, and really started to like Paul Wulff and really wanted him to succeed here. As others have said, he is a Coug through and through and I honestly believe if he won here he then never leaves here. I really wanted to see him given one more year as I think we could have one of the best teams in the Pac-12 next season and a healthy QB throwing the MQW all season long.
I wish Wulff the best of luck in the future and hope he is able to quickly land on his feet, he is a very good coach and a better person who deserves another chance somewhere else. Also, I believe he will be given another head coaching job somewhere and succeed with the things he learned here, and someday, it might not be until 15-20 years down the road, but we just might end up regretting firing him.
However, with all that said, I still understand why Moos made this move, its hard to defend 9-40 to boosters and donors when you are trying to upgrade everything to do with athletics. I have every confidence in the world Moos will hire the best man possible for this job and every single Cougar should rally behind that person as we are about to see our football program taken to heights we haven’t seen before….even better than the three straight 10 win seasons.
GO COUGS!!!
I know that our DB's used to be good
And that Ball was there coach. But as DC he still can coach the DB’s, still should have an imprint on them. Let’s say I am not convinced our previous series of good DB’s was due to Ball and not due to other coaches on the staff.
Yeah, but I am praying that they bring in a new defensive coordinator.
If Ball coaches, DB’s fine. But please take the reigns away from Ball. I was really disappointed and even surprised at the inconsistency of the defense. Levey has at least been consistent. He’s even turned out some solid receivers.
Odds are, Mr. New Guy will bring some people with him.
Agreed
The WRs are golden with Levy and Ball has a history of producing incredible DB coverage like Lamont Thompson, Trufant, etc. Usually coaches keep a handful of the old regime just to keep up some transtion, let’s hope at least Levy stays.
Yes
Streaming here among other places.
http://www.wsucougars.com/allaccess/?media=286073
It will also be on NWCN if you have that channel.
by Mark Sandritter on Nov 29, 2011 1:03 PM PST up reply actions
Streamin and Threadin a press conference
Only at cougcenter
And that's not a bad thing
I’m sad I’m at work and can’t stream
We streamed and threaded the uniform unveiling.
CougCenter In Reid We Trust, Twitter!
by Craig Powers on Nov 29, 2011 1:32 PM PST up reply actions
I do not dispute this
I was at work than too, so only watched the threadin
From a Husky
Wulff was a pretty good coach who like Sarkisian came in with a major rebuild of talent on his hands.
His offense seemed to be explosive when firing on all cylinders, It would have been nice to keep him as an offensive cordinator at least.
Rivalry aside, condolances to Wulff and Cougar nation.
Todd Sturdy's offense*
Attractive, Intelligent, Smart A**
by Neil Vincent Roberts on Nov 29, 2011 2:46 PM PST up reply actions
Woooooooooof!!!!!!!!!
I will always remember Wulff as a huge, hulking stone faced coach. When ever I saw him on TV he was always stern (probably because he just looked at the scoreboard). I love the first AC he coached in at the end with his gallop of joy. I know he faced a hard time as coach with rebuilding this team from ruins. But he was always so positive and believed that what he was doing was right and I respect him for that.
I wish him the best and hope he goes somewhere else and is successful and proves us all wrong!!!!! Best of luck
by luciuswolfey_96 on Nov 29, 2011 3:29 PM PST reply actions

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