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Washington State Reveals New Uniforms For All Sports, Including Gray Football Alternate

Washington State athletic director Bill Moos took the stage on Monday night at the Davenport Hotel and worked the room, building the suspense for the Cougars' brand new Nike designed uniforms. Moos said the decision to go with Nike across the board, and create a true uniform look for every sport, was about establishing an identity. Right now, teams have a variety of fonts, numbers and colors, making it hard to build a brand. It even trickles down to letterhead and business cards, which will all feature the same colors and designs.

It's about looking good, feeling good and playing well, Moos said, and the new uniforms are a piece of the puzzle for the Washington State athletic department. Moos described the sizzle and the steak, saying the new uniforms, alumni events and gameday activities are all part of the sizzle. As the steak, the on-field product, cooks, the sizzle will build the excitement and it all started on Monday in Spokane.

So Moos set about to create a standard crimson and return gray to an actual gray, not a shade of silver. It's not maroon, not an odd shade of red, but what he calls a true Cougar crimson. And after extensive work with Nike, Moos and company figured out how to create a standard coloring system across the board, no matter the uniform line or sport.

The uniforms honor the past, live in the present and create the future, Moos said. It's about keeping the tradition, including the Cougar head, while updating the look and feel of the uniforms to give the athletes that sizzle factor, enticing 17-year-olds to come to Washington State while paying homage to the legends of the past.

In the end, the new branding is all about creating a product that can be marketed. In addition to the new uniforms, Washington State will have an 18-wheeler that serves as a rolling billboard while also carrying football equipment to away games. And yes, Moos said, that includes a bowl game, drawing a round of applause.

I know you want the pictures instead of a report on the event, so head past the jump. All photos via the WSU Cougars Twitter account.

Star-divide

First up, the total package. Here is the entire lineup.

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Here's Jared Karstetter in the new crimson. You'll notice the gray is much different than the past and the crimson has a nice feel.

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And here we have Jeff Tuel in the all-gray alternates. The charcoal stands out on the pants (not seen) and the shoulder striping. And the helmet? Well that's just amazing.

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And the full range of football uniforms.

216479_10150574909760457_154544935456_18166300_5901585_n_medium

I know I should get that excited about this, but HOLY EQUIPMENT TRUCK WE GOT A REAL TOY!

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There you have it. Grady will have a more extensive post in the morning, but these are exciting new uniforms. Job well done by Moos and Nike.

Comment 115 comments  |  1 recs  | 

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Pretty sure it exists

Should look exactly the same as the girls one.

by B-Lot tailgater on Apr 11, 2011 8:06 PM PDT up reply actions  

I am glad the crimson face-mask is gone.

Kind of wished they went with crimson face mask or gray face-mask on the crimson helmets. Curious what that would have looked like.

CougCenter member since 9/2/08

by SoCalCoug on Apr 11, 2011 8:09 PM PDT reply actions  

I think the new football uniforms look great.

Except those gray ones. Yuck. Sorry.

"I'll give any teller who gives me a lollipop 4 stars."-Chip Kelly

by TennesseeQuackAttack8 on Apr 11, 2011 8:09 PM PDT reply actions  

I think the jerseys are fantastic

Don’t love the gray clashing with the pants, though.

by spencer peaty on Apr 11, 2011 8:11 PM PDT up reply actions  

That's my main problem. Two shades of gray is just odd.

I’d like them with some crimson pants and a red helmet with a gray WSU.

"I'll give any teller who gives me a lollipop 4 stars."-Chip Kelly

by TennesseeQuackAttack8 on Apr 11, 2011 8:13 PM PDT up reply actions  

I'm with TQA...

… Because nothing says “classy” like irradiated yellow socks.

Damn, my eyeball tastes good.
@chrislandon

by Gekko Mojo on Apr 11, 2011 8:34 PM PDT via mobile up reply actions  

You have to commend the strategy, though.

We tried to kill off Auburn’s entire team with radiation. It was ingenious.

"I'll give any teller who gives me a lollipop 4 stars."-Chip Kelly

by TennesseeQuackAttack8 on Apr 11, 2011 8:35 PM PDT up reply actions  

Correction: it was ALMOST ingenious

Damn, my eyeball tastes good.
@chrislandon

by Gekko Mojo on Apr 13, 2011 1:43 PM PDT up reply actions  

I could really dig it if the gray helmet that goes with that uniform was the same color as the pants.

With a lighter gray logo.

I’m withholding judgment on the current incarnation until I see them in action.

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 8:13 PM PDT up reply actions  

I will say this:

Although I’m still on the fence about how the gray/gray will look on the field, the gray jersey itself is absolutely sick.

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 8:19 PM PDT up reply actions  

They're pretty cool.

Would have been nice to see a little more crimson on them…

Attractive, Intelligent, Smart A**

by Neil Vincent Roberts on Apr 12, 2011 6:17 PM PDT up reply actions  

I may not love the combo but I love one aspect of it

I don’t think I have ever seen it before on any school. The two grays is unique and uses a school color, instead of going with a black pants alternate or an all black. All gray is different and unique, I doubt we’ll see it very often but it will add to the feel of a “big game.” If we play in one ever again.

by 02Coug on Apr 11, 2011 8:16 PM PDT up reply actions  

That difference you refer to is called 'class.'

and winning.

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 8:20 PM PDT up reply actions   2 recs

Pains me to say this

But I actually thought those were good looking unis.

by B-Lot tailgater on Apr 11, 2011 8:20 PM PDT up reply actions  

The oversized logo helmets would've been cooler had the logo been on both sides.

As it was, my initial reaction was “huh, they forgot to put the logo on the right side. Whoops.”

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 8:22 PM PDT up reply actions  

Yeah the lid wasn't great

But the blue and gray combo worked really well.

by B-Lot tailgater on Apr 11, 2011 8:23 PM PDT up reply actions  

Rec'd.

"I'll give any teller who gives me a lollipop 4 stars."-Chip Kelly

by TennesseeQuackAttack8 on Apr 11, 2011 8:23 PM PDT up reply actions  

Not true.

There’s french fries. And….hang on. I’ll think of something.

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 8:23 PM PDT up reply actions  

You say Patato.

I say Potato.

You’re right, of course.

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 8:24 PM PDT up reply actions  

New Unis so-so

Meh. But holy cow, that hash pipe gray version has a gimmicky arena football look.

by coug79 on Apr 11, 2011 8:18 PM PDT reply actions  

I'm out on the grey uni.

That doesn’t do anything for me. It seems “desperate to be unique.”

Let me say that the women’s teams came away with some great looking jerseys, though.

by Shawk on Apr 11, 2011 8:20 PM PDT reply actions  

At least gray is one of our colors

I’m not a big fan of black jerseys, especially if that’s not one of your colors.

Cougar Basketball 2010-2011: *But Wait... There's Moore!*
SBNation Seattle Contributer -- WSU Daily Evergreen Newspaper columnist -- Twitter: @JeffdCollier

by GoCougs on Apr 11, 2011 8:57 PM PDT up reply actions  

I could have missed the unveiling

but the new unis show a Pac12 logo. I thought the Pac12 was going to announce this. Maybe I missed something.

CougCenter member since 9/2/08

by SoCalCoug on Apr 11, 2011 8:25 PM PDT reply actions  

Fortunately, you missed it.

"I'll give any teller who gives me a lollipop 4 stars."-Chip Kelly

by TennesseeQuackAttack8 on Apr 11, 2011 8:25 PM PDT up reply actions  

That whole thing was just... so awkward

Let’s just forget that ever happened.

Cougar Basketball 2010-2011: *But Wait... There's Moore!*
SBNation Seattle Contributer -- WSU Daily Evergreen Newspaper columnist -- Twitter: @JeffdCollier

by GoCougs on Apr 11, 2011 8:26 PM PDT up reply actions  

Dude, you're never on ATQ anymore.

I miss Cougfan.

"I'll give any teller who gives me a lollipop 4 stars."-Chip Kelly

by TennesseeQuackAttack8 on Apr 11, 2011 8:27 PM PDT up reply actions  

I've been so busy.

I need to make it a habit to visit every day again.

by Brian Floyd on Apr 11, 2011 8:29 PM PDT up reply actions  

Quack kills.

CougCenter member since 9/2/08

by SoCalCoug on Apr 11, 2011 8:33 PM PDT up reply actions  

This is your brain on Quack.

greenandyellowbrainwithshoulderpadfeatherscomingouttheside.jpg

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 8:36 PM PDT up reply actions  

Someone needs to get his priorities straight.

"I'll give any teller who gives me a lollipop 4 stars."-Chip Kelly

by TennesseeQuackAttack8 on Apr 11, 2011 8:30 PM PDT up reply actions  

alt unis

I wish the jersey was charcoal like the pants, don’t like the lighter grey with the dark together. The crimson pants we didn’t see would probably also be rad-ass with a charcoal jersey. But as I type this I feel like an Oregon fan discussing unis, bleh. Overall I really like the new unis

by birdmills on Apr 11, 2011 8:32 PM PDT reply actions  

OK but...

I’d rather see the football jerseys lose the shoulder stripes and tiny, unreadable, “Washington State” above the numbers. They would look less cluttered, especially from a distance, which is how most people will see them. Not a fan of the gray and black (or dark gray), but I’ve seen much worse in watching the Cougs for 40 years.

by NW Pirate fan on Apr 11, 2011 8:34 PM PDT reply actions  

I hope not

There are lots of Cougars around the country: BYU, Houston, College of Charleston, ect. But theres only one WSU logo, and it’s awesome. (Side note, did you know Houston STOLE our mascot name. Facts!)

by spencer peaty on Apr 11, 2011 8:45 PM PDT up reply actions  

I heard from a reliable source (That's just fun to say, I have no idea how reliable he is)

That the script logo has officially been fazed out. Barring some kind of shift, that I don’t see Moos taking, you won’t be seeing that one again.

Cougar Basketball 2010-2011: *But Wait... There's Moore!*
SBNation Seattle Contributer -- WSU Daily Evergreen Newspaper columnist -- Twitter: @JeffdCollier

by GoCougs on Apr 11, 2011 8:47 PM PDT up reply actions  

That sucks

I like it as a secondary logo, not for the helmets, but for gear.

Will have to snatch up all the script Coug gear I can find.

by B-Lot tailgater on Apr 11, 2011 9:13 PM PDT up reply actions  

Phased

I feel like Charlie Brown trying to kick the football. Ugh

by HitKing69 on Apr 12, 2011 12:23 AM PDT up reply actions  

I prefer to use F's instead of PH's whenever possible

I mean, come on English, how stupid do you think we are. Those two things don’t make that sound.
Also, Z are cool.

Cougar Basketball 2010-2011: *But Wait... There's Moore!*
SBNation Seattle Contributer -- WSU Daily Evergreen Newspaper columnist -- Twitter: @JeffdCollier

by GoCougs on Apr 12, 2011 12:24 AM PDT up reply actions  

Phrasing.

Anyone here watch Archer?

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 12, 2011 12:24 AM PDT up reply actions  

Love love love Archer.

Whenever I see someone crying on TV I think, “Ohh, don’t do that. You’re so ugly when you cry.”

by Kyle Rancourt on Apr 12, 2011 12:29 AM PDT up reply actions  

New photo gallery on Cougfan.

http://washingtonstate.scout.com/2/1063511.html

These pictures do a better job of showing the true color of the crimson jersey material.

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 9:25 PM PDT reply actions  

The number font is great.

Its the perfect way to make our uniforms look modern, yet classy. If you don’t have a modern font, you have to do crazy things with the piping/details (feathers?) to make the uni look fresh.

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 9:35 PM PDT up reply actions  

I appear to be in the minority here but I love the grays.

I think the two shades together looks absolutely awesome. It’s better than a black since gray is obviously one of our school colors. We stuck to our stuff, unlike Oregon who adopts a new color every day. Honestly, I hope we wear those gray uniforms for every game next year.

Attractive, Intelligent, Short Attention Span, Timbers Fan Reader

by Coug999 on Apr 11, 2011 9:46 PM PDT reply actions  

The grays look much nicer in the Cougfan pics.

They’re really growing on me, though I loved the jersey from the start.

For that matter, the Crimson unis looked nicer in those pics as well. The WSU photos looked washed out, over-flashed.

CougCenter: Streamin' and Threadin'

by J.J. FeKl on Apr 11, 2011 9:51 PM PDT up reply actions  

I'm with ya man

The grey’s are fly like a G-6… in a good way! haha

First question: when can I buy one? Second question: where?

by Bleezz on Apr 11, 2011 10:38 PM PDT up reply actions  

The thing to remember

And J.J. referred to it, is that the colors you see on your screen might or might not be what the colors actually look like.

Given that I assume the lighting at the Davenport is fluorescent, any photo passed that isn’t light-adjusted in Photoshop (as I assume is the case for the ones Tweeted by the athletic department) is going to not be an accurate representation of the color. Beyond that, everyone who reads this has a monitor that’s calibrated differently which also impacts what you see. So, I’ll be one of the ones who waits until I actually see them in action before passing too much judgment.

I’ll say this: If the crimson and gray are closer to the deeper looks in the Cougfan photos — which I’m tempted to believe they are, because they’re pretty close to the colors shown here from the Nike Pro Combat renderings — then I’m sold.

by Jeff Nusser on Apr 11, 2011 9:57 PM PDT reply actions  

Also.

I know most of the focus is on the football, but I love that they didn’t screw with the hoops unis other than to adjust the colors and font. I really liked those already.

by Jeff Nusser on Apr 11, 2011 10:07 PM PDT reply actions  

Should have done...

dark gray helmets with crimson logos.

by thailarry on Apr 11, 2011 11:23 PM PDT reply actions  

I like them

I think the gray uniform is cool

by spokanecougar on Apr 11, 2011 11:37 PM PDT reply actions  

Its actually a school color

I prefer that to going with the black uniforms. Which I feel are a fad (unless they are a school color).

Attractive, Intelligent, Smart A**

by Neil Vincent Roberts on Apr 12, 2011 6:32 PM PDT up reply actions  

Was it me or did Moos say the color crimson is under review on uniforms?

I thought I read the color crimson was not perfected on team uniforms. Did he make sure these uniforms are?

by well you win some and lose others on Apr 12, 2011 12:14 AM PDT reply actions  

So Moos said "we aren't good enough" to wear black yet.

And also mentioned they had drawn up black alternates. Maybe they will be the prize for winning a bowl game?

by cougfan45 on Apr 12, 2011 12:20 AM PDT reply actions  

This thought just popped into my head.

Does anyone else think that the crimson jersey with Tuel’s pants would make a really good combo?

Attractive, Intelligent, Short Attention Span, Timbers Fan Reader

by Coug999 on Apr 12, 2011 12:37 AM PDT via mobile reply actions  

Some thoughts

1. Why the white stripe on the bottom of the gray b-ball jerseys? Why not crimson (if anything)?

2. Agree that dark gray pants with the crimson jersey might be nice.

3. Would have loved to have seen an alternate dark gray or black (for both pants and jersey) with carbon fiber helmets (w/ crimson logo). That would have been incredible. Perhaps for the future?

4. For all the emphasis on the “recognizable Cougar logo,” which I agreed with, why is it given such small treatment on the FB jerseys? It’s not even visible on the gray jersey (yes, I realize it’s there, but it’s not highly visible).

More importantly, where is the Cougar logo on the basketball jerseys? It’s nowhere at all on the jerseys, only on the shorts. I like the basketball jerseys, but I thought Moos wanted to emphasize the logo.

by Fractal on Apr 12, 2011 1:12 AM PDT reply actions  

We'll See!

They might be all right. I’ll give them a chance.

Go Cougs! Here is a remake of a remake of an old favorite:

http://youtu.be/vcSP4S2sFwU

by No Dawg on Apr 12, 2011 5:48 AM PDT reply actions  

I like the home football unis

The crimson and grey is nice, the grey and dark grey will be an acquired taste though. However, the road unis look EXACTLY like Oklahoma. Only a small grey shoulder strip differentiates that I can tell.

by Thlete on Apr 12, 2011 9:21 AM PDT reply actions  

Yeah, I have never been a fan of the all whites

For the road I would like to see any of the following:

Gray lid, white jersey, gray pants
Crimson lid, white jersey, gray pants
Gray lid, white jersey, crimson pants

by B-Lot tailgater on Apr 12, 2011 9:49 AM PDT up reply actions  

Agreed on the gray helmet logo

And the all whites are clean.

As long as we never go back to the crimson/crimson/crimson look again I will be happy.

by B-Lot tailgater on Apr 12, 2011 10:31 AM PDT up reply actions  

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