PAC-12 TV DEAL: What Does This Mean For Viewers?
Pac-12 commissioner Larry Scott has pulled off a deal that will make your day-to-day life as a college sports fan better than it's ever been.
Pac-12 commissioner Larry Scott has pulled off a deal that will make your day-to-day life as a college sports fan better than it's ever been.
Pac-12 commissioner Larry Scott actually pulled it off: As first reported by the SportsBusiness Journal early this morning and subsequently confirmed by Pac-12 reporter Jon Wilner of the San Jose Mercury News, the conference is set to announce a media rights deal worth $2.7 billion over 12 years.
John Ourand of the Sports Business Journal sees a smoking hot market for live sports rights. How much is that likely to benefit the Pac-12 as it negotiates its own media rights?