AUDIO: Breaking Down WSU's New Seattle Radio Deal

When news broke this afternoon that WSU's new radio partner in the Seattle area would be 770-AM KTTH, I was a bit underwhelmed. My first thought was, "Really? That's it? That's the best we could do?"

My second thought, though, was that I wasn't really qualified to make that assessment, since the Seattle radio scene isn't exactly my forte. So I dialed up Dave Clark of SounderAtHeart.com for a little podcast action. Dave is a veteran of the radio industry, having worked for years as a producer at KJR 950-AM.

I think you'll find his thoughts insightful. I won't give away the whole thing, but his assessment? Yes, it's a good deal, and yes, it probably was the best WSU could do under the circumstances. You'll have to listen to find out why.

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