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AUDIO: Breaking Down WSU's New Seattle Radio Deal

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When news broke this afternoon that WSU's new radio partner in the Seattle area would be 770-AM KTTH, I was a bit underwhelmed. My first thought was, "Really? That's it? That's the best we could do?"

My second thought, though, was that I wasn't really qualified to make that assessment, since the Seattle radio scene isn't exactly my forte. So I dialed up Dave Clark of for a little podcast action. Dave is a veteran of the radio industry, having worked for years as a producer at KJR 950-AM.

I think you'll find his thoughts insightful. I won't give away the whole thing, but his assessment? Yes, it's a good deal, and yes, it probably was the best WSU could do under the circumstances. You'll have to listen to find out why.

As usual, you can listen to the audio via the player below, or visit our podcast page for myriad ways to subscribe to all of our audio. (Our podcast page now has a mobile option for those of you reading this on your phone.) You can also find us in the iTunes directory under keyword "CougCenter," or simply click this link. The advantage of subscribing? Besides having the audio directly delivered to your player of choice, I often upload the audio to the podcast site before posting it here.

Also, if you own an Android phone (and I know many of you do), you have no reason not to download the Listen app and subscribe using this link. If you click on it from your mobile browser, you can complete the action with Listen. DO IT.