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Seattle company could play a role in student-athlete compensation

College athlete compensation is a popular topic right now and a Seattle apparel company is working on a new business model to create awareness.


The debate over whether college athletes should be paid isn't likely to end anytime soon, even with the latest court ruling against the NCAA that will likely lead to some sort of compensation. While that process still has a ways to go, one Seattle apparel company came up with a method to compensate a very select group of athletes while possibly boosting their own sales.

SODO Apparel is working on a plan that would see 50 percent of the profit for certain sales go to compensating select players it sees as the "most exploited" according to a report from King 5. The story, which quotes former WSU defensive lineman MKristo Bruce, says the funds would be used to compensate 25 student-athletes. That, of course, is a tiny drop in the bucket in the world of college sports, but it's not only about the money apparently.

"It's not about paying these guys a lot of money," said SODO Apparel founder Mark Nelson. "It's about building awareness and trying to be the first company to compensate the players."

The model isn't likely just a good will effort to compensate those who were exploited. The idea draws attention to the company which may then in turn sell more clothing. Exploiting the exploited by compensating a few ... or something along those lines.

College athletics:

Seattle company finds way to compensate NCAA athletes | Seattle
As the debate rages over whether to compensate NCAA athletes, one Seattle apparel company believes its found a way for everyone to win.   Looking back on this college experience as a Cougar, MKristo Bruce doesn't have many regrets.

WSU football:

WSU kicker has big shoes to fill - - Aug. 10, 2014

It’s a fair assumption that the most jubilant reaction to kicker Andrew Furney 51-yard, game-winning field goal for the New York Jets in his first NFL preseason game Thursday night came not in Yonkers or Poughkeepsie, but 2,500 miles to the west.

WSU depth chart coming into shape following scrimmage - - Aug. 10, 2014

The depth chart has changed more than the roster since Washington State’s 2014 spring football practices ended.

A big day for WSU football - SportsLink - - Aug. 10, 2014

I didn't get to this with yesterday's scrimmage, but lots of recruiting outlets are reporting that 6-foot-5, 300 pound offensive lineman Noah Myers out of Las Lomas High in Walnut Creek, California has verbally committed to play football for Washington State. Myers, whose highlight video is above, also claimed scholarship offers from Montana and Weber State

A return to normalcy - SportsLink - - Aug. 10, 2014

After a pair of shortened practices — one for rest, one for scrimmage — Washington State resumed its normal camp schedule on Sunday. The offensive line took a more familiar form as well with the return of Joe Dahl at left tackle, who had been limited most of this week. Dahl's return slid Gunnar Eklund back to his familiar role at left guard, and Devonte McClain, who had also been limited, returned to bolster the depth.