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Another honor for Cougar legend Keith Jackson

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Rose Bowl re-names broadcast level for Cougar Alum

Kirby Lee-USA TODAY Sports

WSU’s visit to the Rose Bowl this weekend proved to be fortuitous timing for an honor for one of the Cougars all-time greats.

The Rose Bowl announced that the broadcast level at the stadium would be re-named the Keith Jackson Broadcast Center to honor the  WSU alumnus. Jackson broadcast 15 Rose Bowl games in his career, more than any other announcer. Jackson is easily the most recognizable announcer of Pac-12 games, if not all of college football in the last fifty years. He is responsible for the phrase "The granddaddy of them all" for the Rose Bowl and "The Big House" for Michigan Stadium, forever linking him to the history of college football. As part of the announcement Jackson said "This place is one of the more important places in my entire life and my imagination. To be part of for history, myself and the whole family is honored and thrilled."

Last year WSU named a building of the Murrow school of communication for Jackson. Keith Jackson Hall is now the name for WSU’s broadcasting building. Jackson has long been an ardent supporter of the university and it is great to see him recognized again and probably not for the last time.

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