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WSU football success leads to more revenue

As the Cougs win games on the field, more Cougar fans pry open their wallets.

James Snook-USA TODAY Sports

Good morning, Cougar fans. We're now less than a week away from seeing our Cougars back on the field, as they will face the Miami Hurricanes next Saturday in El Paso. Unfortunately, as we are all aware, not many WSU fans will be making the trip to Southwest Texas, as the date and time of the game make it very difficult. Despite the difficulty of getting to the game, the team's success has been a financial boon.

As intrepid reporter Jacob Thorpe writes, WSU fans have reacted to the team's best season in over a decade by purchasing more Cougar gear and, most importantly, enrolling in the Cougar Athletic Fund (You can do so here!). Most of us are aware of the, let's say, reticence of Cougar fans when it comes to donating money to the cause, but according to Bill Moos, more people are jumping aboard.

WSU athletic director Bill Moos says that the athletic department’s fundraising arm, the Cougar Athletic Fund, has grown by more than 1,000 members in the last three months alone, giving it more than 7,000 total members.

"I think we’re doing a very good job of striking while the iron’s hot," Moos said.

While it is very encouraging that CAF membership has swelled that much in recent months, the guess here is that the donation level of many new members isn't on the high end. And as we are well aware, securing and maintaining the financial commitment of upper-echelon donors is a big deal when it comes to funding scholarships and building infrastructure, such as an indoor practice facility and baseball clubhouse.

In addition to donations, I'm willing to guess that Bill Moos and his staff are working pretty hard to sell the naming rights to Martin Stadium. I'm all for it, especially if it leads to the facilities we need to maintain our place in the college athletics arms race, but I also understand that some of you would not be in favor of it. Still, those big, shiny buildings won't pay for themselves, and schools like WSU, whose athletic department has been operating in the red for some time now, need to explore every option when it comes to revenue streams.

"We also are exploring some other avenues with our partners from IMG in regards to some corporate-naming opportunities that would provide a hugely significant commitment to our indoor practice facilities," Moos said.

Heck, I'd buy the naming rights to the stadium AND pay for the indoor practice facility if I somehow fell into millions of dollars in the near future. On the other hand, I'm not sure if Bill Moos and WSU leadership would go for "If You Ain't Spectre, You Ain't S**t" Field at Martin Stadium. Though, as we all know, every man has a price. So if I ever win the Power Ball, Mr. Moos should probably expect a phone call. Go Cougs.


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The last paragraph of this piece is very powerful, and very poignant.