Earlier this week, the University of Texas announced a partnership with Corona, making Corona Light the official beer of the Longhorns. There are many reasons why this pairing is fitting, not the least of which is the fact that they're both popular yet crappy. Here's the kicker:
The partnership will use the slogan "Horns Up, Limes In" and before home football games, fans will be able to experience a Corona Beach House near the stadium.
Now that is funny.
Even though Corona is terrible, I'd be lying if I said I wouldn't want them to sponsor WSU. I'm sure the folks at AB InBev, Corona's parent company, are scratching a nice hefty check to put their brand all over Texas, and heaven knows WSU could use the money.
But since that's never happening, let's move in a different direction. SI's Andy Staples expanded on the topic, but didn't include WSU. Well, I don't think he did, but it's hard to tell since it's virtually impossible to navigate one's way through all the auto-play video garbage and other annoyances that promulgate that website. So let's do a little spit-balling.
Andy didn't go exclusively with beer, and stayed pretty local, so we will do that as well. Of course, Zima isn't made in Seattle but would likely be the runaway winner for UW's official alcohol.
- Paradise Creek Culture Shock #1 - We Coug fans experienced quite the culture shock when Mike Leach arrived. The offense was different, a new beach was installed and new facilities sprang up. Many of the players experienced culture shock as well, as Leach made it known he wasn't ok with the fact that many of them readily accepted losing. Leach has instilled his own culture now, and Cougar Football is much healthier for it.
- Doubleback Cabernet Sauvignon - Yes, I know Cougar fans aren't exactly wine-and-cheese types, but this wine is excellent (Well, I think it is. I liked the bottle I had but I'm no expert). Not only that, it's the pride of some former WSU quarterback named Bledsoe.
- No-Li Jet Star - Beer drinkers in the northwest clearly value the IPA more than any other style of beer. This Imperial IPA comes in at 8.1% ABV and a whopping 115 IBUs. Where does this fit in with WSU? Well, if you're going to run the Air Raid, it's best to do it with jets.
So those are my nominations. Let's hear yours.
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