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WSU introduces beer and wine sales at basketball home games

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The new pilot program introduces the “Cougar Den” concession area

Arkansas-Pine Bluff v Washington State Photo by William Mancebo/Getty Images

As you try to overcome your hangover on the first day of 2020, Washington State basketball is set to make one of the biggest additions to their program in decades: Booze.

On Tuesday, the University announced that they are set unveil the “Cougar Den,” a premium concessions area at Beasley Coliseum and — yes — you can buy beer and wine. The area will be located on the concourse behind sections 18 and 20, just above the main tunnel. The area will make its debut on Thursday during the men’s game against USC.

Yes, beer and wine is the headliner here, but the school says the “pilot program” at both men’s and women’s games will also feature premium dining choices. The University’s release says that the area will also provide additional concessions from Fork in the Road that will not be available at other concession stands.

The Cougar Den is open to 21+ and will be open an hour before tip until halfway through the second half. The area is also on the concourse, so you won’t be able take drinks back to your seat. In the University’s release, Athletic Director Pat Chun likened the experience to “Cougville” on Rogers Field during football game.

You may not be able to bring the drinks to your seats, but the move is definitely a step forward for WSU Athletics. It’s great to have beer in Beasley... But we just wish it would have come during the Ernie Kent era, because lord knows we needed it more then...

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