If you're planning on making the trip to Pullman to take in year three of the Mike Leach regime, tickets will go on sale to the general public on Saturday at 10 a.m.
However, if you want to buy your tickets now, you can, thanks to a Twitter promotion from the athletic department:
Is it sort of cheating if you don't use Twitter and subsequently use that code to buy some tickets? Probably! But I don't think anyone is going to verify that you are an active Twitter user. Just go here and enter the code TWITTERCOUGS and you'll have a chance to buy whatever tickets you want, including the Apple Cup.
You might want to act quickly, though, especially if you're looking for Apple Cup tickets -- there are not a ton of seats left. They'll run you $90 apiece after fees, in case you're wondering.
Or, you can just take your chances and wait until 10 a.m. on Saturday.