After three long years, DirecTV subscribers are finally getting the news they've been waiting for: It appears an agreement is finally imminent that would result in Pac-12 Networks being carried nationwide by the satellite giant.
For those who have been following this debacle of a negotiation since the Networks were launched, you surely will be taken aback by how Pac-12 Networks reporter Ashley Adamson characterized the current state of affairs:
I'm as hopeful as all of you the DirecTV/Pac-12 Network deal gets done, we've been told discussions are "very fruitful" & mgmt is optimistic— Ashley Adamson (@AdamsonAshley) August 28, 2015
So what's changed? AT&T took over DirecTV recently, and AT&T has been a good partner of the Pac-12 since the networks launched. It made sense logically to think that the acquisition could spark talks that had gone beyond contentious and into outright animosity.
With reports that DirecTV is actually testing Pac-12 Networks on a channel (612 if you're wondering), it appears a deal just might get done before WSU kicks off against Portland State next weekend. For all you DirecTV subscribers, no more hunting for a bar that carries the Cougs.
And for WSU (and all the other conference schools): A boost in revenue.
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